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Customize Communications to Increase Donor Loyalty
Maintaining a sufficient amount of donors is vital for a charity organization. Whether it is those who donate separate of an event or those who return year after year to your race, keeping them is a...
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Personalize Fundraising Letters: 3 Ways for Even Small Nonprofits to Go Pro
Following up on Lori Rice’s article, Customize Communications to Increase Donor Loyalty, I’d like to explore three practical ways that you can personalize your fundraising letters. In other words, the...
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Attention Getting Openings for Fundraising Letters
Fundraising letters communicate a specific message to potential donors and call them to action. Creating an attention getting opening paragraph is important in making a good first impression and in...
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Top 10 Ways to Screw up Your Year-End Fundraising Campaign
Halloween was this past weekend and we turned deep into the dark side. Goulies and ghosties walked the streets in my neighborhood. So let’s turn to the dark side of your year-end fundraising campaign...
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Food Banks Beating the Fundraising Odds in a Tough Economy
According to the Association of Fundraising Professionals (AFP) 2009 State of Fundraising Survey, only “43 percent of charities raised more money in 2009 than in 2008, marking it the worst year for...
View Article8 Things to Admire about Jimmy Wales’ Appeal Letter for Wikipedia
It’s always helpful to study how the big boys do it, even though most of us aren’t in that league. Most of us struggle with small budgets and only a local outreach. However, if we look carefully...
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5 Components of a Well-Written Fundraising Letter
One of the most important tools available to any leader of a non profit organization is the fundraising letter. With a finely-crafted missive, the leader will be able to clarify the mission, excite the...
View ArticleWhat to Do When You Fail to Meet Your Fundraising Goal
Alright, so your major fundraiser event is over. Your self-imposed deadline has come and gone. Now comes the part when you add all the donations up, subtract your expenses, and find out if you met your...
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10 Reasons to Contact Donors Other Than to Ask for Money
Everybody knows that you should send a thank you note to a donor. Along with the fundraising “ask” letter, these two kinds of letters are the bookends. However these not be the only times you make...
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3 Tips for Effective Fundraising Letters By Marc Pitman
Here’s a great post from Marc Pitman, aka The Fundraising Coach. Today, Marc writes about how to write effective fundraising letter. Marc also has a great new post on his site, entitled ”Are you as...
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